GAFI is an innovative, grass-roots based organisation that aims to promote great ape conservation by engaging and inspiring people to create local and sustainable solutions to the problems facing great apes and their environments around the world.
GAFI uses cinema and television to help save the endangered animals in their vulnerable habitats in places like Africa and South East Asia. Reaching millions of people whatever the culture or country, television is foremost media touching our lives.
To Madelaine Westwood (Founder of GAFI) and her team, it was an obvious tool to use to reach everyone be it a state president to an agricultural farmer; to army officers to school students, young and old. Screening wildlife documentaries to people that shared or impacted the same habitat as an endangered animal, was highlighting the cause where it mattered and where a real difference can be made immediately.
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